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size fits all search engine. having search engines optimized for what you're already doing. >> rose: what does that mean for google? >> i think google has an enormous strategic problem. i think of google as a genius company. microsoft anding into rl the most disadvantage bid apple. they were monopolists of the world of wired internet, back on p.c.s. microsoft had 96% share of operating systems five years ago and google had -- >> rose: 95% five years ago? >> yes. 96% five years ago. >> rose: windows was 95% of operating systems? >> of connected operating systems so they were just competing with macintosh. then i.o.s. and the apple products come and today smart phones are half of all connected devices. so microsoft lost half of the market. so it went from 96% to half of that simply because of not participating in smart phones and in the case of google search went from being the most important application in the wired web to a not very important application on mobile and so even though google's share is higher on mobile than desktop, people are doing fewer searches because frankly on a
-mail your questions or comments. your email@example.com. >>> search engine optimization is a great way to enhance your business on-line. goingup.com provides a variety of free web analytics and sco services. registered users can check out live stats of the website, analyze how people are finding their page, and checking the availability of domain names. goingup.com offers a web stats application to provide realtime updates of your site's performance. to learn more about today's show, click on our website, it's openforum.com/yourbusiness. all of today's segments and web exclusive content with more information to help you grow your business. next week, meet a former police officer who auctions off stolen stuff on line with the blessing of law enforcement. >> the same service we offer the three-man department as we offer the 35,000-man department. trucks come in, pick the items up, auction them up and send a check. >> propertyroom.com eases a burden on police departments while offering a bargain to customers. until then, i'm j.j. ramberg. remember, we make your business our business.
limited resources on what actually works. >> if i am going to do search engine optimization to drive traffic to my site, what's going to be the one matrick that's going to prove that this is working to me? then you want to go into analytics and figure out how you can measure that. never do a thing online unless you are measuring it. if you are going to spend one penny and you are not measuring it, you are in the right place, las vegas. you might as well gamble. >> being intentional about everything you do online is also something mark senacola, president and ceo of banner view.com stresses. >> it is not just about digital or offline strategy. you have to have an integrated strategy to get the most benefit. viral marketing is one of those ways you can do that. at the same time, it is not just about posting that crazy cat video. it is more about bringing it into the real world and how you can meld those two together to get the most success for your campaign. >> with a lot on the agenda, more was covered than admittedly, most of us can wrap our heads around. overall, the conference also
there's no search engine optimization. there's nothing you can find on google in terms of what people say in your neighborhood. you have to prove that you live within those boundaries and then you get access. >> but still, you're not completely safe. your address is out there. some of the people that are lingering and looming on some of these trails probably live in that neighborhood and do have access to nextdoor. they may have criminal records. they may be a sex offender. is it possible for you to make sure that those people do not, you know, get into this community? because they can easily stock people. >> there are two things. first of all, the only thing you're required to reveal about yourself is your name and your street name. you don't have to reveal your exact street address. the sex thing is, when it comes to addresses of sex offenders, we've integrated 350 state databases of those address and if you try to join from one of those addresses, we don't allow you to do that. so we've done a lot of work to make this as safe and intimate a place as we can. >> how do you make money
told the site the santorum phenomenon is actually called the search engine optimization so basically that happens with h.t.m.l. code links images and words are used online to drive rankings on google so basically every time that rick brings up the subject he says keeping the term alive on google it just makes the definition more and more relevant to searches about him every single time he complains about it so thanks rick i'm sure that it's all just part of the gay jihad against you. and. he should carry. out here be. going to hold. oh ok. you know there's one simple way to end rick santorum is google problem he writes activists dan savage who created the santorum definition says that he will take down the site when rick donates five million dollars to the freedom to marry organization that supports marriage equality so for now rick santorum the balls are in your court pun intended but for trying to censor something you don't like and away overestimating your importance to the country we're going to give you tonight's rules on who are. our it's time for happy hour and joining me toni
created by companies that really have a knack for understanding search engine optimization. those companies are often referred to as content farms. you click on them, you know, you get something that's remotely related to what you're looking for, but potentially isn't very helpful, might even be factually inaccurate, and is probably covered with ads so that the company that created the content can reap the benefits there. >> so, how is google tweaking things? i mean, for all of us, is it, i guess the concept, should we broaden the search or should we reduce the search words? >> one of the things google keeps very much under lock and key is how it handles its search algorithm, so there's a lot of very calculated tweaking going on there and a lot of that is absolutely not open to the public. >> then they've got the psychic i'm feeling lucky button, too. so they have to be thinking what you're thinking, exactly what you want, so that has to be right. >> absolutely. and i think google has something at stake here because these companies have figured out how to gain its algorithm and ge
specialist with five years of experience in search engine optimization. for more information on this job and many others go to myfoxdc.com and click on the job shop at the top of the home page. >>> it is now 8:41 on this terse morning and dog owners in one local community will soon have to pay so their pups can play. >> we'll have the details when we come back. and we'll check in with holly who is having fun for free today. we like that, holly. >> reporter: that's kind of -- the kind of fun. it's here on friday. it's mars day, an annual celebration of the red planet. and these are pictures being taken by camera on mars right now as we speak and guess what, you can help decide what pictures it takes next. we're going to find out about that live next on fox 5 morning news. stay with us. [ female announcer ] welcome to busch gardens williamsburg, where d.c. goes to get away. maybe it's because washington d.c. loves the legendary coasters. or that your entire family will have fun, even the little ones. it could be that water country usa has more of the waves, slides and rides everyone wants.
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$70,000 opening. >>guest: a strategist is search engine optimizing, there is no bachelors, so this is the type of job people who are looking to restrain themselves, there is a lot of information online, and a lot of companies looking for people with the skill set to help market their business in digital age. molly: and truck drivers. >>guest: yes, truck drivers that was a surprise on this list but in a lot of ways it makes sense. lots of goods need to be shifted and the great thing about people looking to reskill themselves, a truck driving, commercial driver's license can be earned this six weeks by schools that provide job placement assistance >> and a lot of people perked up when they thought they could be quaffed. where can people go for more information? >>guest: we have thousands of these jobs available from the police officers who are looking to hire, and what we also have is our supply and demand section helping employers zero in on the markets where can they fine the hard to recruit tall end. molly: thank you, hope, for the tips on where the jobs are, and we appreciate you st
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